6 Reasons Why It’s Smart To Create an Online Course in 2023
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6 Reasons Why It’s Smart To Create an Online Course in 2023
From zero to online course hero: The journey to your financial freedom starts with an online course. You could earn passive income of over $6,000 per month.
Have you ever considered creating your own online course?
I wish more people knew about the opportunities that are out there and believed it is possible for them as well to generate extra income online.
Did you know?
You only have to be one step ahead of the majority of the population in a subject in order to teach it.
So today I address the question of a subscriber who wants to take the bull by the horns this year... and has a common concern:
"There's so much free information online about what I teach. So why would anyone pay me for my online course?"
Well, let me tell you why.
Information may be free, but education is priceless
The moment you become an online course instructor, you provide more than just "information".
You provide education.
Let me give you 6 reasons why people would rather learn from you and pay for your course than learn online for free.
6 Reasons Why It’s Smart To Create an Online Course in 2023
1 - You invite your students on a transformative journey
When people pay for a course, they're paying for a result, not just random information.
Your course is structured to help them achieve a specific outcome. It takes your students on a transformative journey and you’ll be holding their hands every step of the way.
2 - You present the best way
The order in which information is presented matters.
Your students are paying you to take them on a journey from start to finish in a specific order.
You are the guide for your students. You decide whether you show your face, slides, include gifs, or whatever. Your goal is to make the information you provide stick.
3 - You teach with ease
Who wants to scour the internet for random information from questionable sources or ask GPT-4 (except when it comes to coding)?
Your course offers a convenient, organized, and reliable way to learn. Your students can sit on their couches and drink hot tea while learning from you.
4 - You’re filling the gaps
You're not just giving your students things they could look up on YouTube or Google.
In fact, if you google “create an online course” 2.3 million Google results pop up just 0.70 seconds later.
Hold up.
Isn’t it inspiring to know that there are millions of free resources at your fingertips to figure out this whole course creation thing?
Heck no! Trying to dig through that mess of a “resource” will have you wasting weeks, months, and possibly YEARS on outdated tactics that only give you a part of the picture.
In your online course, you're telling your students about all the things they don't even know to look up.
You're filling in the gaps and offering a comprehensive education. You’re given your students ONE easy-to-follow proven path!
5 - You’re an accountability partner
Most of us are more likely to use and get value from something we've paid for. That’s a psychological phenomenon.
Plus, your course offers the motivation and support that free resources often lack - especially if you offer a community experience and give your students the possibility to ask questions.
6 - You’re YOU
The free stuff online is lacking your perspective, your teaching ability, your personality, your heart, and your soul.
People are paying for the unique experience that only you can offer.
See? As great as free content on the internet is, it can’t compete with you!
Focus on the single most important metric:
Value creation for your audience.
What do you know that can help others grow?
What have you done with ease that other people are struggling to achieve?
What topic do you consider yourself an expert in?
If you have already published content on Medium, Newsbreak, Simily, Vocal, your own blog, or in an eBook you wrote, then you ‘have a treasure trove full of endless opportunities to make passive income’.
The key to success is to use the approach of repurposing your content into other digital products — including (mini) online courses (1-2 hours).
This is a great opportunity to diversify your income streams.
As great as free is, it can't compete with you
If you're ready to create an online course but feel overwhelmed, don't worry! No need to pull your hair out!
I’m here to make things a lot simpler
In my latest YouTube tutorial, I show you how to create an online course that makes buyers pull out their wallets:
Have you ever paid for something online that, in theory, you could've learned on your own - for free? Do you want to create a course, but have some questions?
Share your thoughts and experiences in the comments below!
Let's learn and grow together.
P.S. “I love Kristina’s Newsletter” <– If that sounds like you, please consider sharing this post. This helps me support more people — just like you.
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6 Reasons Why It’s Smart To Create an Online Course in 2023
Kristina, I have a course, but I haven't been able to sell it. Same with my newsletter, books, tools, and affiliate links. I know I am doing something wrong, I just can't figure out what. If you would have the time to share your thoughts I would welcome it.
Great guide!